How to manage mass media in your company
By James Kavanagh | 01 February 2018 | 11:54:22As a corporate media professional, you’re expected to be an expert in how to manage your own media assets and a member of the media team.
You need to be able to read and understand the press releases, photos, videos and the news articles from your own company’s media departments.
But how do you manage all these media sources and media organisations?
How to manage the press?
How do you tell your team what’s news and what’s not?
How will you manage your media teams and manage your social media channels?
These are some of the questions posed by the experts who talk to the media about media management.
The expert panel includes:• David Gaughan, managing director at Poynter• Peter Schmitt, CEO at MediaWorks• Brian Dufour, CEO of Digital Media• James Kavenagh, chief executive at MediaGuardiansGroup• Chris Loughton, CEO and managing director of the Business Insider.
Read moreWe interviewed these experts to learn more about managing your media assets, how to create an effective media strategy and how to choose the best media management companies to work for.
The panel is comprised of media experts, academics, business and public relations professionals and industry professionals.
We asked the experts to give us their top advice on managing your own digital media and managing social media.
The experts’ answers are as follows:The experts who spoke to TalkSport include:• Brian Loughson, CEO, MediaGuardian• David Kavanaugh, CEO MediaWorksGroup• James Loughston, chief marketing officer, Digital MediaGroup• Mark Smith, managing editor, Business InsiderGroup• Michael Crouch, managing partner, The Loughstone Group• Peter Gaughans, managing member, PoynteMediaWorks• Ian Wilson, senior executive at POYnterGroup• Peter Dufours, managing managing director, DigitalMediaGroup• John Schmitt , managing director for media and media strategy, MediaGroupsGroup• David Tull, managing executive at Digital Media Group• Brian Prentice, managing chief executive of MediaGivesGroup• Adam Sessler, managing head of media at PoysterGroupWe have also asked a few of the experts what advice they would give to journalists looking to join a media company.
Below you can find their answers.
Our panel is composed of journalists and media experts.
Some of the panel members are members of the business and media teams at companies in which they have a professional role, such as the BBC, ABC, CNN and ITV.
We are happy to hear from you in the comments below.
We also want to know what you think about our panel.
If you have any comments, or you have some other suggestions, you can email us at [email protected] or contact us on Twitter @talkSPress.