‘Mass Media Business’ – Why I Need a Media Business
By David K. Hughes, The Washington PostA new wave of media consolidation in the media industry is taking shape as the traditional media business is getting swallowed up by a new set of businesses: mass media.
The consolidation of media has taken place in the entertainment and media industries as well, where smaller independent media companies are being sold off and replaced by larger entities that own and operate all the television, radio, and digital content available to the public.
While the consolidation of the media has been going on for decades, the media consolidation is accelerating.
The biggest players in the industry are now owned by large conglomerates and conglomerates are now also the dominant players in mass media, with the rest of the industry largely fragmented.
This article was originally published in The National Geographic Magazine, which is part of The Penguin Group.
The Penguin group is owned by the Penguin Group of Companies.
This article was first published by The Washington Times, a nonprofit newsroom.