What do you want to be when you grow up? What do they want you to be?
What do young Australians want to become when they grow up and what do their parents want them to be if they want to?
This is the question that has been raised in an online survey conducted by the National Association of Ageing (NAAE) which has just released its latest report on Australians’ attitudes towards their future.
The report has been commissioned by the Age Media Group (AIMG) which represents the interests of the media in Australia.AIMGs report on youth engagement and their future aspirations focuses on youth as the most significant target group for media.
The findings, released on Tuesday, highlight the challenges of reaching young people in a digital age.
It shows that only 37 per cent of Australians aged 16 to 24 were familiar with the digital age, compared with 67 per cent who were familiar when they were younger.
A further 19 per cent were unaware of the digital world, while 23 per cent had no idea what it was all about.
While the report also shows that people aged 18 to 24 are less likely to engage with media, the proportion of those who do not use digital technology has fallen.
The proportion of Australians who did not use a smartphone fell from 52 per cent to 39 per cent over the past decade.AAP/ABC