Why a ‘mass media model’ is still so valuable
When it comes to getting news to people, the internet can be an incredibly powerful tool.
But it also has its downsides, and this is why mass media is still relevant, argues Matthew McLean, an associate professor of media and digital media at the University of Sydney.
It is often used to spread misinformation and promote fear, while the news it produces is often sensationalist, he says.
But in a world where mass media has become so ubiquitous, there are certain aspects of the media that have continued to be important, such as the internet, he argues.
“It is very difficult to do research on any topic that hasn’t already been done,” he says, adding that mass media can also serve as a “soft power” for political campaigns.
“When people use the internet to find information, it’s very easy to get information that might not have been available previously,” he said.
“And there are all sorts of different channels and information sources that are available to you, whether it’s the likes of ABC News or CNN or The Huffington Post.”
So, where can you find this information?
If you want to know what’s happening in the world, find out where the news is coming from.
“The thing that you have to be careful about is that you need to be very careful about where you are getting the information from,” he told news.com.au.
“If you’re looking at news that is about something that is a global issue, and you’re getting the headlines from a local newspaper, it may be a bit misleading because the headline may not match the source.”
Or, you may be getting information from a very narrow-minded source that is trying to sell you something that’s just not there.
“I would say that if you’re going to get a lot of information from the internet in a short time, it probably isn’t worth investing in.”
The news that the news has been filtered through a mass media ‘mass model’ article Mass media is not a one-way street, McLean says.
There are also some “soft powers” that people often overlook when trying to find out what is going on in the news, such the media itself, and the people who are in power, he said: “The internet has helped us to get the information that we need, and we don’t have to rely on the mass media to get that information.”
So why do we care about the mass press in the first place?
Because it is the most efficient way to get people to know important information, Mclean says.
“One of the great things about mass media that I find fascinating is that it has a very simple mechanism by which people can find the information they need, when it is there.
It’s not just on the internet,” he explains.”
There are actually ways that you can actually access this information through your own television set, for example.”
So if you want something from the ABC or CNN that you want, you can go to your TV and go to a channel that is owned by ABC News and you can watch it.
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