Why are some people so desperate to get their Mass Media fix?
Wired.com – 12:47pm PT: The first-ever mass media study from Mass Media Inc. is out today.
The study, which looks at 1,000 people’s media consumption habits, finds that, on average, those who regularly watch media are the most engaged in social networks.
“The most active social networks in our survey were LinkedIn, Twitter, Facebook and Reddit,” Mass Media President and CEO Matt Sperling said in a press release.
“We’re excited to see how this information will help us understand how media consumption affects our daily lives and what can be done to help keep it that way.”