How many of the world’s most iconic sports stars live in Australia?
There’s no doubt that Australia’s sports stars have come a long way in the past two decades, with some sporting legends, like Graeme Swann, now having been around for over 100 years.
But according to a new report from Australian media outlet Sports Media Watch, there’s also an increasing number of Australians who are far less well known than their Australian counterparts.
Sports Media Watch surveyed more than 3,500 Australians, and found that more than half of them (51%) were not even aware of the sport they played or the sport’s significance.
That’s a problem for the country’s sporting leaders, because it means the country needs to make sure that the sport is still popular in the country.
In the past, Australia’s national sports teams had been a major draw for international audiences, but now the number of people tuning in for sporting events is decreasing.
That trend has led to a number of commentators questioning why we still have an international sporting calendar, particularly in light of the country having less than two million people.
But the biggest concern about the lack of exposure for Australia’s sport stars has to do with its current economy.
Australia’s current recession has caused significant hardship for sportswomen, and many have lost their jobs, but the problem is also being felt across the country, with many athletes struggling to make ends meet.
The Sports Media Report report points to the problem as one of the biggest barriers to sport’s growth in Australia.
“There is a huge disconnect between the number and the prominence of the sporting stars, as well as the economic hardship experienced by the Australian population,” said Sports Media’s president, Tom O’Shaughnessy.
“These issues need to be addressed if we are to keep growing our sporting output and become a global sports superpower.